Wednesday, October 3, 2012
Regional style guide, awaiting html
according to: Do not use “according to” when quoting a person. instead, use “said”
addresses: Follow AP style. If using a full address, with ZIP code, place a comma between the city and two-letter state abbreviation (Example: Wausau, WI 54401)
alderman/alderwoman/alderperson: We do not use these terms. Instead, use “City Council member”
anxious vs. eager: both can mean longing, but being anxious comes with a negative side of uneasiness or mental distress. A person who is waiting for a positive event typically is eager, not anxious.
Assumption Catholic Schools: (formerly Wisconsin Rapids Area Catholic Schools): Assumption also is the name of the high school and middle school in the district.
area vs. local: Area is a noun; local is an adjective
Aspirus Network: Health system based in Wausau. Aspirus serves people in north central Wisconsin and Michigan’s Upper Peninsula through a network of hospitals and clinics, home health and hospice care, pharmacies, critical care, medical goods, nursing homes, a philanthropic and research foundation, and affiliated physicians. Hospitals are Aspirus Wausau Hospital, Langlade Hospital in Merrill, Memorial Health Center in Medford, and Riverview Hospital Association in Wisconsin Rapids. Aspirus Clinics includes more than 35 community-based clinics.
because of vs. due to: “Due to” is acceptable directly after forms of the verb “be” (is, are, was, were), but “because of” usually is a better choice.
Ben Hansen Park: Wisconsin Rapids city park, along Second Avenue and the Wisconsin River on the city’s southwest side, is called Ben Hansen Park, not Ben Hanson, as the sign indicates.
Betty Boop Festival: Started in 2010, in Wisconsin Rapids area
Biron (pronounced Beer-un): Village adjacent to Wisconsin Rapids.
Book World: Two words for bookstore chain with locations in Marshfield, Stevens Point, Wisconsin Rapids
byline credit style for content from other Gannett sites:
USA TODAY — For any content that we know is specifically from the USA TODAY (use all capital letters in all references)
Example: By Joe Smith
USA TODAY
Gannett Media Service — For content that comes from another Gannett site outside of Wisconsin (but not USA TODAY).
Gannett Wisconsin Media — For content that comes from East Group sites in Wisconsin.
Gannett Central Wisconsin Media — For the relatively infrequent occurrence when more than one Central Group site shares the same publication ... For example, when we produced the Packers extra fan section ... Or when a story is written by reporters from multiple Central Group sites.
For the Wausau Daily Herald — When content is picked up from one of the other Central Group sites and published in Wausau. (Sports is an exception because all Central reporters write for all publications. Continue using “Wausau Daily Herald” for all Central sports reporters.) Also use “For the Wausau Daily Herald” for freelance content. Also: For the Marshfield News-Herald, For the Daily Tribune and For the Journal, following these guidelines
byline credit style for content from the Wisconsin State Journal: Use “Wisconsin State Journal”
Canadian National Railway: not Railroad
Cedar Creek Mall: In Rothschild
Centerpoint Drive: lowercase “p” unlike in mall’s name
CenterPoint MarketPlace: former Stevens Point mall, located on Centerpoint Drive
churches: A few in the Wausau area are: The Episcopal Church of St. John the Baptist, St. Stephen Lutheran Church, St. Paul’s United Church of Christ, Grace UCC, First Methodist Church, First Presbyterian Church, Universalist Unitarian Church, and Church of the Resurrection of Our Lord Jesus Christ and Saint Michael Parish.
City Council, not Common Council. Uppercase City Council on second reference to specific council, but lowercase council when it stand alone
City Council districts: “District” then the numeral: District 11, not 11th District (also, District 1, District 2, etc.)
City Council member: not alderman
contributed: If another reporter or the Associated Press contributes to a story, the final line of the story should read “Reporter (Insert Name) contributed” or “The Associated Press contributed.” There’s no need to include Gannett Central Wisconsin Media in the credit.
corrections: Do not repeat the error in corrections.
County Board member: not county supervisor.
County/City Building: 1516 Church St. in Stevens Point (use a slash, not a hyphen)
County Road: Generally, we use Highway. Use County Road only when you are listing the information for the purposes of mail delivery. For example, if you’re writing about a traffic crash on “County Road Z,” call it Highway Z.
CrimeStoppers, Crime Stoppers: One word capital “S” for Marathon County, two words for Wood County
Crossroads Commons: Shopping area in Plover. Includes Best Buy, Wal-Mart, Kohl’s, Lowe’s
Crystal Finishing Systems: in Weston
datelines: Wausau’s local style is to use a dateline for any story that centers on a community outside the city of Wausau, whether or not the reporter was on the scene. We don’t use WAUSAU datelines because the location is otherwise implied by the name of the newspaper.
Due to vs. because of: “Due to” is acceptable directly after forms of the verb “be” (is, are, was, were), but “because of” usually is a better choice.
Edgewater Haven Nursing Home: county-owned nursing home facility in Port Edwards. Edgewater is acceptable on second reference or in headlines.
Faculty members: Adding “members” after the word faculty usually is more clear and easier to work with than the collective noun “faculty”
The Family Center: Wisconsin Rapids domestic abuse shelter. Family Center is acceptable on second reference.
farmers market: no apostrophe
The Fillmor: Wausau nightclub
4-year-old kindergarten or 3-year-old kindergarten or pre-kindergarten for 4-year-olds (or 3-year-olds): On second reference, if needed, it’s OK to use Pre-K4 (or 3). If you can write around the abbreviation, do. If you must use the abbreviation, it’s suggested that you write “... 4-year-old kindergarten, or Pre-K4, ...” so readers understand it’s an abbreviation.
Governor Upham Mansion: new, proper way to refer to what was formerly called Upham Mansion, 212 W. Third St., Marshfield
The Grand: Theater in downtown Wausau formerly called the Grand Theater, now The Grand theater
Greenheck Fan Corp.
The Highground Veterans Memorial Park: near Neillsville, one word. Capitalize “The” when used with the name.
Ho-Chunk: Ho-Chunk is the traditional, perferred name of the sovereign American Indian nation formerly known as the Winnebago tribe. It operates a casino, bingo hall and Head Start in Nekoosa (town of Port Edwards).
Howard Young Medical Center: in Woodruff, Wis. (not Minocqua)
if vs. whether: use “if” in conditional sentences (If this, then that) and “whether” when showing that two alternatives are possible. If “whether” makes sense in place of “if,” it is probably the correct choice
Incourage Community Foundation: Formerly the Community Foundation of Greater South Wood County. CEO is Kelly Ryan Lucas, “Ryan Lucas” (no hyphen) on second reference
Indian team names: Do not use team names such as Indians or Red Skins. Use only the city or school name in reference to teams with mascot names that refer to American Indians.
Investigator Sgt.: No need for a hyphen in this title
Isle of Ferns: park in Wausau, not Fern Island
J.C. Penney Co. follow AP style
Kaiser Pool: Outdoor pool at 900 E. Bridge St. in Wausau
Kennedy Park Hall: at Kennedy Park in Weston
Lakes: The proper names of some Wisconsin Rapids area lakes are: Nepco Lake, Lake Wazeecha, Lake Arrowhead, Lake Camelot, Lake Sherwood and Lake Petenwell.
Lake DuBay: (DuBay is one word, Lake first, capital B).
Source: Marathon County Historical Society website, confirmed by historian Gary Gisselman via phone.
last vs. past: eg., the last 10 years: The last 10 years would mean the final 10 years (of a program or of someone’s life, etc.). Past 10 years usually is a better choice, meaning the most recent 10 years
local vs. area: Area is a noun; local is an adjective
Lullabye Furniture Co. 1017 Third St., Stevens Point. Former furniture maker now is vacant lot across Centerpoint Drive from CenterPoint MarketPlace. City bought land in 2008, in 2010 City Council rejected idea to put condo-style homes on land by not transferring land to Community Development Authority.
Lyon Park: Wisconsin Rapids park along Second Avenue, just south of the Expressway, is called Lyon Park, named after the Lyon family of early Wisconsin Rapids. (Note: There is no Lions Park in Wisconsin Rapids. There is one in Grand Rapids.)
Malarkey’s Pub: In downtown Wausau
Marathon: The village of Marathon is also known as Marathon City, but we drop the “City.” There is also a town of Marathon.
Marathon County Development Corp.: MCDEVCO on second reference
Marshfield Clinic: Clinic with a capital C is acceptable on second reference. The Marshfield Clinic is not a hospital. If a story is only about the Marshfield Clinic, the word hospital never should show up in a headline or subhed.
Master Gardener program: sponsored by the University of Wisconsin-Extension. Members are Master Gardeners
may vs. might: may denotes permission; might denotes possibility
McDill Pond: Refer to it by its full name, not as a pond or lake
McDill Pond Dam
Memorial Pool: Outdoor pool at 505 Memorial Park Road in Wausau
Mid-State Technical College: The college has Wisconsin Rapids, Marshfield and Stevens Point campuses and a center in the city of Adams. Main campus takes a Grand Rapids dateline, but it’s called the Wisconsin Rapids campus. On second reference, Mid-State or MSTC are acceptable.
Ministry Good Samaritan Health Center: in Merrill
Ministry Health Care: Wisconsin-based system of clinics and hospitals, physicians, home care and related services
Ministry Sacred Heart Hospital: in Tomahawk (There is also a Sacred Heart Hospital in Eau Claire, but it is not affiliated with Ministry)
Ministry Saint Clare’s Hospital: in Weston
Ministry Saint Joseph’s Hospital: in Marshfield. Works closely with the Marshfield Clinic; buildings on the main campus are physically connected, and the same doctor might work in both facilities.
Ministry Saint Joseph’s Children’s Hospital: in Marshfield
Ministry Saint Michael’s Hospital in Stevens Point
Mosinee Rec Center: no ‘reational’ after Rec, according to the sign on the building
musky: with a y; longtime Daily Herald style
The Neighborhood Table: serves free community meals at St. John the Evangelist Episcopal Church
Nekoosa: Second largest city in the Daily Tribune coverage area, home of Domtar paper mill.
Nekoosa schools: Humke Elementary School, Alexander Middle School, Nekoosa High School.
NewPage: (One word). Wisconsin Rapids’ largest employer; purchased local mills formerly owned by Stora Enso.
Nine Mile County Forest Recreation Area
Northcentral Technical College: in Wausau, NTC on second reference
Northpoint Drive: Road in Stevens Point. Northpoint is one word.
Northwoods
obituaries on more than one page: “Obituaries continue on Page XA” should appear in head_kicker text on Page 2A.
parks: partial list can be found at end of general guide, with more to come. For the Wausau area, search for the slug Area Parks in Debbie Siburt’s creator. Also, there is a more complete list of Marshfield parks in a file called: MNH Guide_Marshfield Parks
past vs. last: as in the last/past 10 years: Last 10 years would mean the final 10 years (of a program or of someone’s life, etc.). Past 10 years usually is a better choice, meaning the most recent 10 years
Petrowski, Jerry: His mailing address is Marathon, but his residence is Stettin, so we should use Stettin in stories. (2012)
photos courtesy (John Doe): No need to say courtesy “of”
Pick ’n Save
Port Edwards: Both a village and a town in south Wood County. Port is acceptable on second reference, but use sparingly.
Port Edwards schools: John Edwards High School and John Edwards Middle School are both in Port Edwards. Port Edwards Elementary School is correct.
pre-kindergarten: For 4-year-old kindergarten or 3-year-old kindergarten or pre-kindergarten for 4-year-olds (or 3-year-olds). In a second reference, if needed, it’s OK to use Pre-K4 (or 3). If you can write around the abbreviation, do. If you must use the abbreviation, it’s suggested that you write “... 4-year-old kindergarten, or Pre-K4, ...” so readers understand it’s an abbreviation.
profanity: Reporters should seek direction from editors on a case-by-case basis, but in general we will not use the most offensive profanities (Think George Carlin’s “Seven Dirty Words”) under almost any circumstance. When the reporter and editor agree that one of these profanities is necessary, they should use dashes to obscure the reference (sh--, for example).
Quinnell Creek: A creek on Wisconsin Rapids’ northeast side.
River Edge Parkway: in Wausau, River Edge trail OK on second reference
Red Eye Brewing Co.: Red Eye is two words in the name of the restaurant at 612 Washington St. in Wausau
Riverview Medical Center: hospital in Wisconsin Rapids, owned and operated by Riverview Hospital Association, which also has several other facilities, including family clinics (one of which is located inside the same building as the hospital itself) and a dental clinic. The Wood County Health Department and the Marshfield Clinic Wisconsin Rapids Orthopedic Center (formerly known as McDonough Orthopaedic & Sports Medicine Center) also are located within the Medical Center building.
Rome: Town in northern Adams County and important geographic target for the Daily Tribune. Has a municipal building, rather than town hall. Capitalized when referring to the specific building.
Rothschild-Schofield Aquatic Center: in Rothschild
Ruth Gilfry Center: in Stevens Point
saints: Spell out Saint in the names of Ministry Health Care hospitals and in the names of churches that prefer this treatment. Otherwise abbreviate St. when used with a saint’s name. Example: St. Vincent de Paul Catholic Church. Use SS. when referring to plurals. Example: SS. Peter and Paul Catholic Church.
schools: See list of local schools at end of the document
School Board, not Board of Education. Uppercase on second reference to a specific board.
Schulenburg Pool: Outdoor pool at 1533 Summit St. in Wausau
Shopko: Shopko is now the preferred name for the stores, but the company name is ShopKo Stores Operating Co., LLC.
Shoppes at Wood Ridge
sister papers: In reference to any of our sister papers, refer to the paper not by its name but as “Gannett Wisconsin Media” or “Gannett Central Wisconsin Media,” whichever is appropriate, unless naming the individual paper is essential to the point of the story.
South Wood County Humane Society: Animal shelter; facility in Grand Rapids.
Spencer Area Fire Department
staff members: Adding “members” after the word staff usually is more clear and easier to work with than the collective noun “staff”
Sunny Vale: Two words. Sunny Vale Park, Sunny Vale Lake (often called Manmade Lake, but do not use this in print), Sunny Vale Softball Complex
The 400 Block: Official name of square in downtown Wausau, on the 400 block of Third Street.
The Neighbors’ Place: The apostrophe comes after the s in the name of the pantry/service organization at 745 Scott St. in Wausau
times: Denote a.m. or p.m. with each time, and separate time spans by the word “to,” not a hyphen. For example, 8 a.m. to 10:30 a.m. (not 8-10:30 a.m.)
town: We use TOWN OF in datelines only when it’s necessary for clarity, such as when a local town and village share the same name and it’s unclear in the story which is the focus. TOWN OF MAINE and TOWN OF TEXAS also make sense so readers don’t think of the states first. In the text of a story that mentions, for example, the town of Maine, town should be lowercase.
Town Board member, not town supervisor.
Trig’s: Grocery store with locations in Stevens Point, Wausau and northern Wisconsin. Stevens Point store formerly known as Trig’s County Market. County Market part dropped March 2010.
U.N. Use periods in headlines as well as story text
University of Wisconsin Cancer Center Riverview: Cancer treatment facility in Wisconsin Rapids.
University of Wisconsin: some of the local campuses, buildings and branches are:
University of Wisconsin-Extension (UW-Extension on second reference)
University of Wisconsin Marathon County (UWMC on second reference)
University of Wisconsin-Marshfield/Wood County (UW-M/WC on second reference)
University of Wisconsin-Stevens Point (UWSP on second reference)
Upham Mansion: Governor Upham Mansion, spell out Governor
U.S. Use periods in headlines as well as story text
Village Board and Village Board members, not Board of Trustees or trustees.
Wal-Mart: Always use a hypen, always capital M, disregard AP style
Wausau Center mall: Lowercase m
Wisconsin Public Service Corp.: Include “Corp.” in name on first reference to the natural gas and electric utility company, and abbreviate as WPSC on later references to avoid confusion with WPS Health Insurance, which has offices in Wausau. (even though WPSC often refers to itself as WPS)
Wisconsin Rapids: Abbreviate as Rapids sparingly and only when the context makes the meaning clear — Grand Rapids is the second-largest community in south Wood County.
We Energies: Utility based in Milwaukee
Weston Aquatic Center: In Weston
Woodson Art Museum: in Wausau. Museum has dropped “Leigh Yawkey” from name
______________________________
PARKS
ARPIN:
Kandy Kane Park, 6200 Main, Arpin
North Wood County Park, 7500 Park Lane, Arpin
Powers Bluff Park, 6990 Bluff Drive, Arpin
AUBURNDALE:
Auburndale Village Park, 10654 Park Ave., Auburndale
DEXTER:
Dexter County Park, 8200 Highway 54, Pittsville
HEWITT
Yellowstone Recreation Park, Village of Hewitt
MARSHFIELD:
There is a more complete list of Marshfield parks in a file called: MNH Guide_Marshfield Parks.
Braem Park, 905 N. Cedar Ave.
Griese Park, 1001 E. 29th St.
Wildwood Park, 608 W. 17th St.
Columbia Park, 201 W. Arnold St.
Veterans Park, corner of West Seventh Street and Park Street
NEILLSVILLE:
Listeman Park, East 15th Street
Schuster Park, East Division Street (Highway 10)
The Highground Veterans Memorial Park, W7031 Ridge Road
PITTSVILLE
Riverside Park, Village of Pittsville
SPENCER
Spencer Village Park, 109 Park St., Spencer
THORP
Yellowstone Park, 320 E. Stanley St., Thorp
SCHOOLS (alphabetical by district, but higher education facilities are listed at the end)
Abbotsford School District:
Abbotsford Middle/Senior High School
Abbotsford Elementary School
Adams-Friendship Area School District
Adams-Friendship High School
Adams-Friendship Middle School
Adams-Friendship Elementary
Roche-A-Cri Elementary
Grand Marsh Elementary
Almond-Bancroft School District (it’s one school)
Almond-Bancroft Middle School
Almond-Bancroft High School
Almond-Bancroft Elementary School
Mid-State Technical College
Assumption Catholic Schools
Assumption High School
Assumption Middle School
St. Vincent de Paul Grade School
Our Lady Queen of Heaven Grade School
St. Lawrence Early Childhood
Auburndale School District:
Auburndale High School
Auburndale Elementary School
Colby School District
Colby High School
Colby Middle School
Colby Elementary School
D.C. Everest Area School District
D.C. Everest Senior High School
D.C. Everest Junior High School
D.C. Everest Middle School
Mountain Bay Elementary School
Evergreen Elementary School
Weston Elementary School
Riverside Elementary School
Rothschild Elementary School
Schofield Elementary School
Easton Elementary School
Hatley Elementary School
Granton Area School District:
Granton Elementary School
Granton Middle School
Granton High School
Greenwood School District:
Greenwood Middle and High School
Greenwood Elementary School
Iola-Scandinavia School District (one school)
Iola-Scandinavia High School
Iola-Scandinavia Middle School
Iola-Scandinavia Elementary School
Loyal School District
Loyal Junior/Senior High School
Loyal Elementary School
Marathon School District
Marathon Area Elementary School
Marathon High School
Marathon Venture Academy
Marshfield School District:
Marshfield High School
Marshfield Middle School
Grant Elementary School
Lincoln Elementary School
Nasonville Elementary School
Washington Elementary School
Madison Elementary School
Marshfield Alternative High School
Marshfield area parochial schools
Immanuel Lutheran School (Marshfield)
Columbus Catholic Schools:
St. John the Baptist Primary School
Our Lady of Peace Intermediate School
Columbus Catholic Middle School
Columbus Catholic High School
Medford Area School District
Medford Area Senior High
Medford Area Middle School
Medford Area Elementary School
Stetsonville Elementary School
Merrill Area Public Schools
Merrill High School
Prairie River Middle School
Washington Elementary School
Jefferson Elementary School
Kate Goodrich Elementary School
Maple Grove Elementary School
Pine River Elementary School
Mosinee School District
Mosinee High School
Mosinee Middle School
Mosinee Elementary School
Neillsville School District:
Neillsville High School
Neillsville Middle School
Neillsville Elementary School
Pittsville School District
Pittsville High School
Pittsville Elementary School
Nekoosa School District
Nekoosa High School
Alexander Middle School
Humke Elementary
Nekoosa Academy
Pittsville School District
Pittsville High School
Pittsville Middle School
Pittsville Elementary School
Port Edwards School District
John Edwards Middle/High School
Port Edwards Elementary
Rosholt School District
Rosholt High School
Rosholt Middle School
Rosholt High School
Spencer School District:
Spencer High School
Spencer Junior High School
Spencer Elementary School
Stevens Point Area Catholic Schools
Pacelli High School
St. Peter Middle School
St. Stanislaus Elementary School
St. Stephen Elementary School
St. Bronislava Elementary School
St. Joseph Early Childhood Center
Stevens Point Area Public School District
Bannach Elementary School
Jefferson School for the Arts
Kennedy Elementary School
Madison Elementary School
McDill Academies
McKinley Center
Boston School Forest
Plover-Whiting Elementary School
Roosevelt IDEA School
Washington Service-Learning Center
Ben Franklin Junior High School
P.J. Jacobs Junior High School
Stevens Point Area Senior High
Charles F. Fernandez Center for Alternative Learning
Stratford School District:
Stratford High School
Stratford Elementary School
St. Joseph’s Catholic School (Stratford)
Tomorrow River School District
Amherst High School
Amherst Middle School
Amherst Elementary School
Tri-County Area School District
Tri-County Elementary School
Tri-County Middle School
Tri-County High School
Wausau School District
Franklin Elementary School
Grant Elementary School
Hawthorn Hills Elementary School
Thomas Jefferson Elementary School
G.D. Jones Elementary School
A.C. Kiefer Educational Center (prekindergarten programs and early childhood special education programs)
Lincoln Elementary School
Maine Elementary School
Montessori Charter School
John Marshall Ellementary Schol
Rib Mountain Elementary School
Riverview Elementary School
South Mountain Elementary School
Stettin Elementary School
Horace Mann Middle School
John Muir Middle School
Wausau East High School
Wausau West High School
New Horizons Charter School (caters to at-risk middle students)
Enrich, Excel, Achieve Learning Academy (caters to at-risk high school students)
Wausau Engineering and Global Leadership Academy (project based charter school that focuses on leadership and engineering skills)
Wausau area parochial schools
Newman Catholic Schools
Newman Catholic High School
Newman Catholic Middle School
Newman Catholic Elementary School — St. Anne in Wausau
Newman Catholic Elementary School — St. Mark in Rothschild
Northland Lutheran High School
Wisconsin Valley Lutheran High School
Marathon: Faith Christian Academy
Wisconsin Rapids School District
Lincoln High School
East Junior High School
Wisconsin Rapids Area Middle School
Grant Elementary
Grove Elementary
Howe Elementary
Mead Elementary Charter School
Rudolph Elementary is set to become THINK Academy in the 2012-13 school year
Vesper Community Academy
Washington Elementary
Woodside Elementary
River Cities High School
Higher education:
Central Wisconsin
Mid-State Technical College (see main entry above)
Marshfield
University of Wisconsin-Marshfield/Wood County
Stevens Point
University of Wisconsin-Stevens Point
Wausau area:
Globe University
Northcentral Technical College
Rasmussen College
University of Wisconsin Marathon County
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